http://bajde.net/2009/01/16/hurry-honey-the-ads-are-on/ by Domen Bajde Wed, 21 Mar 2012 03:42:05 +0000 hourly 1 http://wordpress.com/ http://bajde.net/2009/01/16/hurry-honey-the-ads-are-on/#comment-70 Mon, 09 Feb 2009 15:36:37 +0000 http://bajde.net/?p=302#comment-70 [...] is not a moral outburst. It’s just an observation. I was writing about research on ad breaks a few weeks ago. Leno got me questioning the division between ad and TV show. The dilemma is not [...]

]]> http://bajde.net/2009/01/16/hurry-honey-the-ads-are-on/#comment-54 Sat, 17 Jan 2009 13:39:21 +0000 http://bajde.net/?p=302#comment-54 I also complain when my husband switches between channels or reads the text news when there’s a break for ads…This as I like to watch ads and then of course that I’m afraid that we will miss some important lines in the program we’re watching. And I think there’s a difference in which context they insert ads..When watching a film I want to be part of the story and escape from reality and not have anything to do with any commercial dialogue…When watching tv-series ads are okay especially if the episode is sad or emotionally demanding. You have time to relax and fetch handkerchiefs. Usually the characters of tv-series are your acquaintances so it’s more difficult to deal with bad things happening to them …So yes, ads+tv-series is just okay.

]]> http://bajde.net/2009/01/16/hurry-honey-the-ads-are-on/#comment-53 Fri, 16 Jan 2009 15:06:20 +0000 http://bajde.net/?p=302#comment-53 Sure. But these researchers are saying that you will find them better when they interrupt your viewing with ads. Ironic, right?
In all honesty it’s the interruption effect that does the trick. It doesn’t have to be an ad…

]]> http://bajde.net/2009/01/16/hurry-honey-the-ads-are-on/#comment-52 Fri, 16 Jan 2009 14:58:30 +0000 http://bajde.net/?p=302#comment-52 I only watch those TV shows that are good on their own.

]]>