Domen Bajde is an Assistant Professor of Marketing at the University of Ljubljana, Faculty of Economics (FELU). He started his career in advertising (Saatchi & Saatchi int.) and then two years latter accepted a marketing position at FELU. He did part of his doctoral studies at Lancaster University (UK) and attended additional doctoral training on consumer research in Denmark (University of Odense) and Turkey (Bilkent University). He received his PhD at FELU in 2006.
He has published research on consumer behavior topics in various international journals and presented his work at international conferences across the globe. He has reviewed for one of the world’s leading consumer behavior publications Journal of Consumer Research and for international conferences such as Advances in Consumer Research and Consumer Culture Theory.
His current topic of interest include gift giving and philantropic behavior, green consumption, consumption of counterfeit products & piracy, consumption of games and their use in marketing communication and qualitative consumer research. These are also the topics that are adressed in his blog.
EMAIL: domen.bajde@ef.uni-lj.si
