Archive for the ‘advertising’ Category
Brands as You-startup platforms: Selling you ‘You’
Posted by: Domen Bajde on March 12, 2012
Why 3.041.411 people watched the new Heineken ad
Posted by: Domen Bajde on January 26, 2011
Less Bond and more McGyver
Posted by: Domen Bajde on January 21, 2011
The VALUE formula
Posted by: Domen Bajde on December 2, 2010
Where does VALUE come from? (the funny Rory Sutherland)
Posted by: Domen Bajde on November 24, 2010
Who owns Tiger and LeBron? (Celebrity management)
Posted by: Domen Bajde on October 27, 2010
007 goes shopping
Posted by: Domen Bajde on October 20, 2010
A consumer hymn with an aftertaste
Posted by: Domen Bajde on October 13, 2010
How DIRTY tricks help sell soap
Posted by: Domen Bajde on May 29, 2009
No laughing business
Posted by: Domen Bajde on February 9, 2009
